|sent from: Esher, Surrey, UK. destination: Moscow, Russian Federation|
It would be odd if I did not comment on Rhythm and Hues’s impending bankruptcy and yet I am somewhat at a loss, having written so much already on the topic it feels like just another bit of bad news.
It is striking deeply because R+H is loved by many and liked by most, and they deservedly won the BAFTA for Life of Pi and are tipped to win the Oscar for the same (let’s skip over the detail that Oscars are won by people and not companies – for many LIfe of Pi and R+H are inextricably linked). It feels as though the market forces of supply and demand are in full force, as Scott Squires articulates in his recent blog post, although he points out how that supply has been artificially supported by tax subsidies, but too many people or companies for too little work is not something that can be fixed with petitions or facebook campaigns or unions.
It seems inevitable that the industry needs to find a new ‘normal’ and that might mean, alas, fewer, smaller companies.